Stanley Steemer, Toms River
Carpet & upholstery cleaning · Ocean & Monmouth County, NJ
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Red Ridge AI
Now part of Connect Helm
The Toms River branch of Stanley Steemer competes for local searches against other cleaners in six towns and against the national Stanley Steemer site. Red Ridge AI ran a nine-month SEO engagement to get the branch ranking, called, and booked on a local budget.
- Built
Technical cleanup and tracking, town-by-town service pages, a rebuilt Google Business Profile with a posting and review cadence, local schema and citations, a content cluster around the questions people actually ask before they call, and conversion work so rankings turned into calls.
- Reported on
- Search visibility, calls, and bookings, reported monthly. The Helm Report uses the same three measures.
- Reference
- The branch's general manager is available as a reference on request.
No public link — franchise site
Details →THE NINE-MONTH PLAN
Foundation
Months 1–2- Audit, analytics and call tracking
- Keyword and gap mapping
- Technical crawl fixes, schema, speed
- Baseline report
Expansion
Months 3–4- Town pages for the service area
- Google Business Profile rebuild
- Citations and listings cleanup
- Content cadence begins
Authority
Months 5–7- Pillar guide and topic cluster
- Local and industry links
- Internal linking and FAQ expansion
- Conversion SEO: CTAs, click-to-call
Scale
Months 8–9- Surrounding-market pages
- Refresh the pages that win
- Page-one consolidation
- Hand-off plan for the next 90 days